Hey, beauties!
The reason for my
resurgence on this blog is due to something very interesting that I thought I
must share with you guys. It's a topic that I have never addressed, but I'm
happy to finally be doing it. Modest Fashion! Not many blogs talk about the new
trends in modest fashion, although it exists and is flourishing. I'm here to
talk to you about one such trend, started and created by Murcyleen Peerzada.
Murcyleen Peerzada
started off with movies and films, but is now an international designer. The
launch of her career began when she saw the lack of choice available for women
who believe in modest dressing in India. She is very well known for the colours
she uses, and her fairytale inspired abayas.
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| Murcyleen Peerzada talking about 'Healthy Abaya' |
At the Dubai Modest
Fashion Week 2017, Murcyleen launched the first of its kind 'Healthy Abaya'.
Made of Microsolv fabric, it allows penetration of UVB rays. This allows women
to receive their daily requirement of vitamin D, which is usually generated by
our skin in the sunlight. Vitamin D helps promote healthy bones, boosts
immunity against diseases, and helps combat depression.
Not only is this
fabric UV-transparent, soft and breathable, but it is also easy to take care
of, and is very affordable.
Her label aims at
redefining what abayas mean in the desi market. Starting with the Indian and Dubai
market, she surely plans on foraying into the rest of the Middle Eastern
market. Murcyleen knows that her target audience is going to be modest dressers
from her faith. However, seeing how her designs can also be worn as cloaks, she
believes it can reach a wider audience.
Find yourself the
perfect abaya here!
Thank you for
reading!
Love, Anvita.
Love, Anvita.
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